Lean In Make Bank
Empowering therapists and social workers to build thriving private practices without burnout
Project Overview
Lean In Make Bank needed a premium digital platform to help licensed therapists and social workers build successful private practices without becoming overworked and underpaid. The goal was to create an engaging, conversion-focused website that would effectively communicate their value proposition and facilitate course enrollment.
Client
Lean In Make Bank
Industry
Therapy & Coaching
Services
Web Design, Development, Membership Platform
The Challenge
Lean In Make Bank needed to create a digital platform that would resonate with therapists and social workers who are struggling with burnout and financial challenges in their private practices. The website needed to effectively communicate their unique approach to practice building while facilitating course enrollment and membership management.
Our Approach
We developed a sophisticated platform with a warm, inviting color palette centered around deep burgundy tones that create a sense of premium quality and trust. The design balances professionalism with approachability, using a thoughtful layout that guides visitors through a journey from pain points to solutions, with clear calls-to-action throughout.
Key Features
Premium Course Platform
We implemented a comprehensive course delivery system that makes learning engaging and accessible for busy professionals.
- Intuitive course navigation and progress tracking
- Multimedia content delivery with video, audio, and text
Membership Management
We created a robust membership system that handles user accounts, payments, and access control seamlessly.
- Secure user authentication and profile management
- Recurring payment processing and subscription management
Conversion-Focused Design
We implemented a strategic design approach that guides visitors toward enrollment decisions through emotional connection and clear value proposition.
- Compelling messaging that addresses pain points
- Strategic placement of testimonials and social proof
Fee Calculator Tool
We developed an interactive calculator that helps therapists determine appropriate fees for their services based on various factors.
- User-friendly interface with real-time calculations
- Personalized recommendations based on input data
Results
Increased Course Enrollments
The new website led to an 85% increase in course enrollments within the first three months after launch.
Improved User Engagement
Average session duration increased by 65%, with visitors exploring multiple pages and engaging with content.
Higher Conversion Rate
The conversion rate from visitor to lead increased by 42%, with a 28% improvement in lead-to-customer conversion.
Reduced Administrative Burden
Automated membership management reduced administrative tasks by approximately 15 hours per week.
"Agency EP transformed our digital presence with a website that perfectly captures our mission to help therapists build thriving practices. Their team took the time to understand our unique value proposition and created a platform that not only looks beautiful but drives real results. The course delivery system and membership management features have been game-changers for our business."
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