Sola Salon Studios
Empowering beauty professionals with a digital platform as innovative as their business model
Project Overview
Sola Salon Studios needed a website that would serve multiple audiences: beauty professionals looking to rent salon space, clients seeking beauty services, and potential franchisees. Our challenge was to create a platform that would effectively communicate their unique business model while providing intuitive pathways for each user type.
Client
Sola Salon Studios
Industry
Beauty & Franchising
Services
Web Design, Development, UX Strategy
The Challenge
Sola Salon Studios operates at the intersection of real estate, beauty services, and entrepreneurship. They needed a website that would clearly communicate their value proposition to multiple audiences while facilitating location searches and service bookings. The platform needed to reflect the premium, professional nature of their brand while remaining approachable and user-friendly.
Our Approach
We developed a clean, modern website with a user-centric design that guides different user types to their specific needs. The vibrant blue color palette reflects Sola's brand identity while creating a sense of trust and professionalism. We implemented intuitive navigation and clear calls-to-action to streamline the user journey for both beauty professionals and clients.
Key Features
Dual-Purpose Platform
We designed a website that seamlessly serves both beauty professionals looking to rent space and clients seeking beauty services, with clear pathways for each audience.
- Intuitive navigation for multiple user types
- Clear calls-to-action for primary conversion goals
Location Finder
We implemented an advanced location search functionality that helps users find nearby Sola Salon Studios locations with filtering options and detailed information.
- Geolocation-based search capabilities
- Detailed location pages with amenities and availability
Service Booking System
We integrated a comprehensive booking system that allows clients to discover and book services with individual beauty professionals at Sola locations.
- Searchable directory of beauty professionals
- Integrated calendar and appointment scheduling
Value Proposition Showcase
We created compelling visual sections that clearly communicate Sola's four key value propositions: Freedom, Support, Community, and Simplicity.
- Visually engaging benefit presentation
- Concise, impactful messaging
Results
Increased Location Inquiries
The redesigned website led to a 45% increase in inquiries from beauty professionals interested in renting salon space.
Improved Booking Conversion
The new service booking system resulted in a 60% increase in online appointments for beauty professionals.
Enhanced Franchise Interest
Franchise inquiries increased by 35% following the launch of the redesigned website.
Reduced Bounce Rate
The improved user experience led to a 25% reduction in bounce rate and a 40% increase in pages per session.
"Agency EP transformed our digital presence with a website that perfectly balances the needs of our multiple audiences. Their team took the time to understand our unique business model and created a platform that not only looks beautiful but drives real results for our locations, beauty professionals, and clients. The location finder and booking system have been game-changers for our business."
Ready to Transform Your Digital Presence?
Let's collaborate to create a website that elevates your brand and drives real results
Start Your Project